How Brands Are Born

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Latest Episode

Why the Motto 'Better Not Bitter' Changed Everything for Beauty Bakerie Founder Cashmere Nicole

After overcoming challenges at a young age, the makeup mogul is living the sweet life with her cruelty-free cosmetics brand.

Episodes

Why the Motto 'Better Not Bitter' Changed Everything for Beauty Bakerie Founder Cashmere Nicole

After overcoming challenges at a young age, the makeup mogul is living the sweet life with her cruelty-free cosmetics brand.

This Jewelry Company Is Using the Power of Words to Change Lives

Here's why giving back is the key to success for Caitlin Crosby's social impact enterprise.

The Future of Food: Beyond Meat Is Changing the Way People Eat

Why founder Ethan Brown is creating an ethical and sustainable food revolution, powered by plants.

A Sprinkle of Architecture Made Coolhaus an Ice Cream Powerhouse

Here's why inspiring joy is the secret ingredient to the company's success.

Perseverance Took Rails From a Pipe Dream to a Global Fashion Phenomenon

Founder Jeff Abrams pushed past major setbacks to bring his vision to the world.

Success Unshared Is Failure: the Philosophy That Took This Mogul From Homeless to Billionaire

Giving back is at the core of John Paul DeJoria's business model.

Empowering Women Is at the Heart of Carbon38's Business Model

Katie Warner Johnson is disrupting the athleisure industry and redefining workwear fashion.

Sweetgreen Success: From Dorm Room Startup to Fast-Casual Salad Empire

How Jonathan Neman and his co-founders built a billion-dollar business with a side of technology.

Cosmetics With a Cause: Why Gregg Renfrew Is Fighting to Reform the Beauty Industry

For Beautycounter, doing well by doing good is the future of commerce.

From Walnuts to Wall Street: Brandon Dawson Is on a Mission to Help Businesses Scale to 10X Levels

How the self-made serial entrepreneur went from 2.4 GPA to selling his company for over $150 million.

From Fencing to Fashion: Why This History-Making Olympian Is Breaking Barriers in Business

Ibtihaj Muhammad is slashing her way to success with her modest clothing company, Louella.

About How Brands Are Born

Directed, Produced and Hosted by Kristen Aldridge, How Brands Are Born features the origin stories behind the world’s most impactful brands. Presented by Cardone Ventures.

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Whether you need advice on how to get your business off the ground or you're just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

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    How Brands Are Born with Kristen Aldridge features the origin stories behind the world’s most impactful brands.