Marina Byezhanova

Entrepreneur Leadership Network® Contributor
Co-Founder of Brand of a Leader

Marina Byezhanova is an entrepreneur, global speaker and university instructor. She has spoken to audiences in North America, Asia, Europe and the Middle East. Her mission is to inspire entrepreneurs to stand up, stand out and to be radically authentic through the power of their personal brands.

Latest

Branding

4 Personal Branding Lessons Leaders Can Learn From Taylor Swift

Amid the frenzy of Taylor Swift's record-breaking Eras tour, the author embarks on a quest to secure highly coveted tickets for her daughter. Through the emotion-charged experience, she distills key insights into the world of personal branding, drawing lessons from Swift's authenticity, adaptability, engagement, and social advocacy that are invaluable for shaping a strong leadership brand.

Marketing

Think Your Marketing Team Can Help You Develop Your Personal Brand? Here's Why That's a Bad Idea.

Personal branding has become a priority for CEOs across the globe, but the myths surrounding what it takes to build it prevail. Let's unpack why your marketing team is not equipped to be tasked with developing your personal brand.

Branding

ChatGPT vs. Radical Authenticity in Personal Branding

As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here's why.

Starting a Business

Considering Entrepreneurship After a Successful Corporate Career? Here Are 3 Things You Need to Know.

Here are three things entrepreneurs should consider as they make the leap from the corporate world to owning their own businesses.

Branding

How to Stand Out as an Entrepreneur by Being Unapologetically You

There's an undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself. Here's how you do that!

Branding

An Introvert's Guide to Building a Personal Brand

Uncovering your personal brand does not require extroverted personality traits. Here are a few tips for introverts who want to uncover theirs.

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